What we audit · Check 03
Competitive Analysis
Who is being recommended instead of you, and the specific things their sites do that yours does not.
Chapter 01
What it measures
The competitor set the AI engine actually names for your prompts, which is often not the set you would have named, and how they score on the same checks.
Chapter 02
How we detect it
We take the businesses named in your answer share results and run the readiness signals against their sites for a like-for-like comparison.
Chapter 03
Why it matters
It converts a vague score into a specific gap: they publish pricing and you do not, they have service pages and you have one page.
Chapter 04
Common fixes
Matching the content structures that are winning, then going past them on the signals nobody in your market has covered.
Chapter 05
Signals we look at
Named competitorsReadiness gapContent depthReview postureStructured data coverageUnclaimed opportunities
Chapter 06
How it appears in your report
A side-by-side table of you against the businesses AI recommends, per signal.
